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The purpose of discussing packaging fails here in this article is to show how easy it can be to take a wrong turn and make your product packaging go viral for all the wrong reasons.

In this fast-paced world where every business strives to capitalize on every branding opportunity, some brands make a laughing stock of their products. These packaging failures happen due to a range of mistakes from wrong designing to labeling to material use.

Here are the top packaging failures you want to know.

When you need the product to open the product

This packaging fail can be funny and frustrating at the same time. You want to use the product for some reason. You buy the product and find out that you have to use it to free it from its packaging. Since customers look for ways to make their lives easier when buying a product, this packaging fail tends to go viral instantly.

Outside the box way to mislead customers

Such a packaging fail makes customers wonder about the cognitive abilities of the people in the packaging department of the company. The problem with such packaging is that it turns off customers the moment they open the package after the purchase.

Ultimately useless packaging

This one is among the most interesting packaging fails. While looking at the picture, you will wonder how the customer will re-seal the drink. Although it is clearly a mistake somewhere along the packaging line, this packaging failure is nothing less funny. It is undoubtedly a lesson for people working in packaging lines to keep everything in a tight check.

Overuse of plastic

The general awareness of the impact of plastic packaging wastes among consumers has resulted in rising demands for eco-friendly packaging solutions. Some brands, however, seem too oblivious of the risk associated with plastics. They also seem to ignore the fact that using plastics excessively will bring their brands in a negative light. Things look even more outrageous when the product comes from natural resources.

Using too much packaging

While looking at this picture, you may wonder if the company was not sure about the protocols they needed to follow while packaging one small pill. The use of packaging materials undoubtedly looks unnecessary. Aside from causing waste of money, this packaging can also make customers confused and irritated.

False promotions

Giving your customers less and telling them they are getting more is one of the silliest packaging failures. The customers are clever enough to research a bit into everything to find what they get after spending money. They will question the authenticity of your brand after finding the truth.

Blatant lies

Putting a label of virgin olive oil on a bottle containing sunflower oil will make your customers think of your business as an unauthentic brand. Be sure not to be an imposter. Be transparent with your customers by telling the truth about your product. They won’t trust you if you try to mislead them, and so they will not buy from you again.