Is it Worth it to Do Custom Packaging

Custom packaging is one of the newest and hottest packaging trends. Is it worth it though? The simple answer is that it’s worth it, but it also depends on the type of investment that you make., if you want to ensure that you’re getting the most of it, there are some things to be mindful of. Here, we’ll go over why this type of packaging is worth it, and what it can do for you. 

Less waste 

This actually does lower the chance of waste and helps with reducing the impact of business. That’s because it’s less likely it’ll be damaged with the custom designs on there. Damaged products do require you to replace them usually, and it’s not that good. The cool thing about custom packaging is that you can also make it so that it can be reused for other things, including gifting or storage. 

Finally, there is a chance that it’ll be recycled too, since in a lot of cases if you mention it, people will do this. There are so many custom packaging ways that also can be used to be sustainable. Recycled poly mailers for example are one of them. There are also plastic poly bags that have custom designs, and you can reuse them with the adhesive strip on them, making them better and less wasteful. 

Saves you on Shipping 

The other cool thing is that it can save you on shipping. The right design with custom packaging helps with carriers since it allows for the carriers to calculate based on dimensional weight. 

So if you have custom packaging that fits, you’ll be paying less on the flip side, if the product is too big for the box itself, you’re going to pay a lot more in shipping, while also wasting the resources. Custom packaging isn’t just used to help save the customers some money, but also to save you some money. 

Make Better First Impressions 

When you are trying to ship items, the first impression is very important. Remember that this is the first interaction point with a customer, so make sure that it counts. The right first impression leads to better product satisfaction, and also will make it likely that someone’s going to be a return customer on something as well. 

How to make your packaging stand out 

A cool thing about this is that if you want your custom packaging to stand out, you don’t have to do much. For example, you want th

e packaging to say who you are as a brand. Think about Amazon for example. On those boxes, you see the name and whatnot, and it’s pretty attractive too. 

You should do the same since, after all, this is also a marketing tactic too. Another thing is to go beyond just the logo. You can also create boxes that are customizable that show you as a brand. 

This creates a brand story, and you can even tell stories as well with this. You can include a gift of thanks and whatnot, making it even better for you too. The second thing is to be sustainable.  Try to make sure that what you choose for this, it’s sustainable for everyone who needs this. That’s what customers want, and it’s something that makes you as a brand look so much better, so don’t be afraid to let them know. 

Custom packaging is indeed the future and there is oftentimes a lot of benefits to going custom. So do it but be mindful of what you choose to invest in when looking at resources.