Packaging is important for so many reasons, and branding goes a long way. But did you know that not all branding needs to be in your face? invisible branding is a new form of packaging design that utilizes minimalism that focuses on aesthetics and sustainability of the item, while also keeping the focus on really making the packaging stand out.
The Techniques
There are a ton of different techniques that come with this, especially for invisible branding and packaging.
Embossing is a common one. Embossing with some invisible ink can be a good way to get the packaging to stand out. or just naturally incorporating such into your asking by embossing the logo in the corner or something works.
Another one is debossing. This also works in a similar way, as it allows for you to create a different sort of area for the packaging, and really makes it look refined.
Tone on tone printing is another technique. This is a technique which involves printing on the same color of paper. This creates an eco-conscious, refined look that will really stand out. Your ability to create eco-conscious items with this is magical. multiple tones will help with ensuring that you get the most out of your packaging, and ensures that your packaging is useful for everyone, and offers a good, even sort of pattern that achieves minimalism.
The industries that benefit
There are a lot of industries out here benefitting from invisible branding.
A common one is luxury items, because eco friendly branding that focuses on being minimal is good. It helps create a more exciting, refined experience.
Eco Friendly brands should already be using this, but they’re a given. Using minimalism with your branding looks better, and it will in turn, ensure that you are getting the best experience that you can with your items.
Finally, minimalist product lines should be using this. That's because it is something that people will benefit from, so a lot of brands that promote minimalism should be pushing for this as well.
The benefits
There’s a lot of great benefits to minimalism logos and product packaging.
It looks neater, especially for eco-friendly brands. Another benefit of this as well is that it does offer some mass appeal to customers, especially those that you are trying to appeal to. If your audience is people that you wish to get excited for more eco-friendly imitations, then you will definitely want to consider using this.
It also reduces resources. A lot of people don’t realize this, but there’s a lot of resources that go into printing packaging. However, with the minimalism of such, it will allow for one to reduce the use of ink, which companies can put towards marketing and other efforts.
Overall, it’s a great thing to consider, and more people should be aware of the potential that their branding has.
The future of this Packaging
Right now, with this kind of packaging, there are a lot of benefits to be had for different sectors. Some have started to implement smart packaging initiatives. It might require customers to only see the branding under certain angles. Some have also started to use literal invisible inks, compounded with packaging, that really improves the state of things.
For a lot of brands, invisible packaging is the future, and the way to go. You’ll be glad that you used this, and more and more people will be able to, with this as well, be able to make some changes that will improve your brand. Designing with minimalism in mind is the way to go, so make sure to do it.
